My Work
NSW Health needed to find a solution to their ever growing demand for analytics. They required a intranet site and a team to ensure a secure and appropriate collection and distribution of data. My role was to lead the client relationship, conduct research and develop designs with the oversight of one other designer.
The Current Account Switch Service needed to improve the clarity, usability, and trustworthiness of their website to support millions of users switching bank accounts seamlessly and confidently. They required a responsive, accessible platform that demystified a complex financial process and complied with stringent industry regulations. My role was UX lead delivering the strategy, conduct user research, analyse behavioural insights, and design an intuitive user interface that simplified the switching process and improved user confidence at every stage.
ATB needed to develop ways for their customers to manage their debit and credit cards online and through their app. My role was to lead this key strategic initiative from the UX team.
Heirloom/Haloo has the ambitious vision of automating the process of trademarking using the power of AI. My role was to help them transition their business model from being partly offline, to being an entirely online process. Using the end to end UCD process.
